Aaron's Work

First National Bank – Born and Raised spot

admin — Tue, 20 Sep 2011 00:55:14 +0000

Check out the new First National Bank 60-second spot. This is the first spot from the campaign to air.

OPPD “Made Simple” campaign

admin — Wed, 22 Jun 2011 19:32:02 +0000

The goal for this campaign from OPPD, Omaha’s publicly-owned electric utility, is to give its customers simple and easy ways to become more energy efficient. And while doing that, position OPPD as the go-to resource for energy-saving tips and information.The campaign has led off with outdoor billboards, recycle bin posters all around downtown Omaha, online advertising and local newsfeeds. Bryan Mohr is the copywriter on the campaign.

Custom exterior sign

admin — Fri, 17 Jun 2011 14:37:57 +0000

Bozell’s office recently moved downtown and without a prominent entrance, we needed a new exterior sign that would be both bold and noticeable and still fit in with the downtown, warehouse aesthetic. I custom made this sign by sandwiching two three-quarter sheets of plywood together and cutting it out with a jigsaw. I painted it green and used a stencil to reverse out bozell's web address in the lower right corner.

Trek Up the Tower poster

admin — Mon, 18 Apr 2011 13:36:58 +0000

This is the poster for the 2011 Trek Up the Tower race in Omaha.

2010 Catholic Charities donation drive

admin — Wed, 09 Feb 2011 14:16:36 +0000

The essence of this year’s campaign is to show that donations truly help change people’s lives, and although the recipients are rarely seen or heard, they are truly appreciative. The different subjects in each photo represent different services that Catholic Charities provides – from elderly assistance, to addiction recovery or domestic violence shelters to family and adoptions services. Overall, the donations allow Catholic Charities to help more than 75,000 individuals a year.

Minorwhite Studios shot the photography and Renze Display built the 3-D “Thank You” for the campaign.

This is the direct mail sent to past donors as well as prospective donors.

2010 Market to Market Relay poster

admin — Tue, 25 Jan 2011 14:01:16 +0000

This is the poster I created for the 2010 Market to Market Relay.

Screen Ink did the screen printing. The posters were handed out to all of the divisional winners this year.

Trek Up The Tower table tent

admin — Fri, 05 Nov 2010 15:25:11 +0000

Here is a quick project I did this week to help promote the Trek Up The Tower race. A simple design that uses the outline of the building that the race is held in. Fun to design, not as much fun to hand cut out 100 of these.

2010 Market to Market Relay media kits

admin — Fri, 05 Nov 2010 13:47:17 +0000

We created custom media kits for a select number of national writers and bloggers.

Included in the kit was a used running shoe, spray painted green, and covered in buttons. A flash drive connected to the shoe included a short video from the race director with a personal invitation to participate in this year’s race.

Financial Avenue – logo and identity design

admin — Mon, 18 Oct 2010 13:21:47 +0000

Financial Avenue is an online learning environment that empowers students and their families for a lifetime of success. Financial Avenue emphasizes the role of financial literacy education and default prevention services in achieving that goal.

This project started with designing a new logo and brand elements. Dan Greve, an interactive designer at Bozell, designed the new website and I followed up with several brochures.

Financial Avenue’s potential clients include students, both high school and college, and businesses who want to help their employees with some financial education. We needed to create a look that appeals to both audiences. We achieved this by keeping the visuals simple, using icons and simple illustrations mixed with bold headlines and callouts. The color palette mixed some reserved creams with bold blues and deep greens, giving the materials a cool, modern feel.

Here is one of the inserts that was included in the back of the brochure, allowing Financial Avenue to customize their presentation to potential clients.

2009 Catholic Charities annual appeal

admin — Wed, 06 Jan 2010 17:47:09 +0000

We just launched Catholic Charities’ 2009 Annual Appeal. The campaign is supported by a 30 second TV spot, billboards, print ads and banner ads. Here is a little description of this year’s concept/theme.

The theme of the Catholic Charities 2009 Annual Appeal campaign was Ourmaha: Where everyone makes a difference. With the use of a vibrant color palette and positive, inclusive messaging, the campaign positioned Catholic Charities as a leader in our community who provides a wide range of social services.

A direct mail piece, print ads, television and radio spots, and outdoor boards featured a map of Ourmaha, reinforcing the message that when it comes to giving to those in need, we’re all in this together. Regardless of address, we all play an equal part in making Omaha a great community. The campaign promoted individual responsibility in helping to address issues in our community.

The 30-second TV spot was created by Mike Markoff of Visual Utility.

The direct mail piece took the form of a city map with all of the divisions within Omaha, i.e. North Omaha, Millard, Elkhorn, etc. changed to OurMaha. The inside of the map features client stories.

Billboards were placed strategically around the city depending on the message.

Here is a full page print ad, it ran in local papers.