OPPD “Made Simple” campaign
The goal for this campaign from OPPD, Omaha’s publicly-owned electric utility, is to give its customers simple and easy ways to become more energy efficient. And while doing that, position OPPD as the go-to resource for energy-saving tips and information.The campaign has led off with outdoor billboards, recycle bin posters all around downtown Omaha, online advertising and local newsfeeds. Bryan Mohr is the copywriter on the campaign.
Tags: advertising, billboard, energy, simple
